— Binance.US also hired a former House Financial Services aide and a former House chief of staff from Ice Miller Strategies to lobby on its behalf, according to disclosures filed last week. Though the company has not previously hired lobbyists in Washington, last August it joined the Blockchain Association, an industry lobbying group that was a vocal player in negotiations over cryptocurrency tax provisions in the bipartisan infrastructure bill and that has spent nearly $300,000 on lobbying in the first half of 2021.
The United States has many crypto users and owners within its borders. That means that it is a valuable market for Binance. That is why the company was willing to take the steps and suffer the expense of creating a version of the exchange just for one country.

While the platform has started accepting account registrations and deposits/withdrawals of cryptocurrencies, its services do not yet cover the entirety of the US market, as the following states have been excluded from its support as of the time of writing the review (September 19, 2019):
ETF approval has been in consideration by the SEC multiple times over the past few years, but BITO is the first to gain approval.