When Bitcoin’s price exploded in late 2017, so did the interest of the general public in cryptocurrencies. Internet searches for Bitcoin, cryptocurrencies, and crypto prices skyrocketed. Many people weren’t able to resist the fear of missing out on the massive gains the early adopters were experiencing as crypto prices rose quickly. When the inevitable correction came and crypto prices fell, those who bought towards the end of the bull run immediately saw the value of their holdings halved. Despair and anguish followed, but the enthusiasm of the crypto community hasn’t faltered.
Subscriber growth is harder to track than the other metrics. Only the current subscriber count is displayed for a particular subreddit, and historical data cannot be rebuilt retrospectively as subscribers do not have a visible historical imprint. A third-party website, RedditMetrics (http://redditmetrics.com/), has been retrieving and storing real-time subscriber counts; however their data on the particular subreddits of interest only reaches back to 2012 so the subscriber growth analysis can only start at this point. Fig 2 shows the three social media metric time series for each cryptocurrency; note that subscriber growth is the only metric that can have negative associated values, caused by more users unsubscribing than subscribing on a particular day.

Meanwhile, even the most enthusiastic bitcoin evangelists are realizing that a retooling is in order. Michael J. Casey, a senior adviser for blockchain research at MIT’s Digital Currency Initiative, recently wrote about how the crypto-winter has arrived, but it may lead to better things down the line:
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