The number of people who utilize crypto coins (i.e., utility) and for what purpose impacts their price. The price will rise if more people use them to buy goods and services rather than just holding them.
While still on the tokenomics, 4% of the 12% fee is automatically distributed to the token holders every 60 minutes in BNBs. Such active income is attracting many investors, and in the process, increases Bitrise coin market cap.

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Fast fact, altcoins games and metaverse tokens are showing user-driven, huge popularity, and their continued presence in the crypto industry these days. In fact, their presence has been well-felt since the beginning of this year.