Identifying the determinants of asset prices is one of the most important questions in finance. Traditional asset pricing theories are founded on the idea that equity prices should be determined by fundamentals such as earnings (Gordon 1959, Campbell and Shiller 1988). In contrast, the behavioral finance literature posits that prices do not always follow fundamentals due to investor sentiment trading (Shiller 1981, Baker and Wurgler 2006, Stambaugh et al. 2012). Eventually however, equity prices seem to trace their fundamentals (Pa´stor and Veronesi, 2003, 2006, Bartram and Grinblatt 2018).
Cryptocurrencies like Bitcoin have traditionally had little price correlation with the stock market in the United States, so owning some can help diversify your portfolio. If you believe that cryptocurrency usage will grow in popularity over time, it's probably a good idea to invest in crypto as part of a balanced portfolio. Make sure you have an investment thesis for each cryptocurrency you buy. This will help you understand why the currency will stand the test of time.

Posts per day and new authors can be retrieved from each subreddit programmatically; each post is timestamped, so historical time series can be generated by iterating through the posts. Posts per day are used here rather than comments per day. Each post on Reddit can have a number of associated comments in a one-to-many type relationship. However, examples exist where huge numbers of comments are generated that are unrelated to market activity; for example, sometimes people give away small amounts of cryptocurrency to everyone who comments with their public blockchain wallet address; this causes a huge spike in comments (wavelet coherence between comments per day and price were also generated, but as was expected showed less significant relationships than posts per day and price).
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