Binance.US will launch in partnership with a firm called BAM Trading Services, which was generally unknown until the announcement of the partnership and faceless until the appointment of former Ripple exec Catherine Coley as CEO, in July.
Cochrane, J. H. (2005), “Financial markets and the real economy”, Foundations and Trends in Finance 1 (1), 1–101.

This is one of the very few cryptocurrencies that reached their peak after 2017 – a year in which there was a big bull market and many cryptocurrency prices rose to their peak, then plateaued before the prices started to fall again. However, unlike many other coins, Binance Coin continued to experience a slow and consistent upward trend after 2017. As stated in an assignment writing service, this coin’s consistent and stable performance is one of the reasons it is regarded as a stable investment option because it poses fewer risks.
Some experts predict bigger, global corporations could jumpstart this adoption even more in the latter half of this year. “What we’re looking at is institutions getting involved in crypto, whether it’s Amazon or the big banks,” says Weiss. A huge retailer like Amazon could “create a chain reaction of others accepting it,” and would “add a lot of credibility.”