Among those who called it, hedge fund manager Mark Dow wrote almost exactly a year ago about his decision to short bitcoin after future trading on it first began:
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Another property of Safemoon which has attracted wide criticism is the ownership pattern of the current supply of the token. A large proportion of Safemoon’s total liquidity is owned by members of the founding team. Although these funds are in a so-called lock-up, such concentration of ownership is often a cause for serious concern in the crypto space. In part, this concern is because of the influence that major holders—called whales—have over price movements when they sell.
To buy Safemoon, you have to add Binance Coin to your TrustWallet and then transfer that to Pancake Swap, where you can then buy Safemoon. This process is pretty complex, which is why many retail investors choose to invest in alternative cryptos.