Binance.US will launch in partnership with a firm called BAM Trading Services, which was generally unknown until the announcement of the partnership and faceless until the appointment of former Ripple exec Catherine Coley as CEO, in July.
Identifying the determinants of asset prices is one of the most important questions in finance. Traditional asset pricing theories are founded on the idea that equity prices should be determined by fundamentals such as earnings (Gordon 1959, Campbell and Shiller 1988). In contrast, the behavioral finance literature posits that prices do not always follow fundamentals due to investor sentiment trading (Shiller 1981, Baker and Wurgler 2006, Stambaugh et al. 2012). Eventually however, equity prices seem to trace their fundamentals (Pa´stor and Veronesi, 2003, 2006, Bartram and Grinblatt 2018).

Laith Khalaf, financial analyst at investment platform AJ Bell, previously told The Sun that although long-term investment is encouraged, SafeMoon "doesn't sound too different from a pyramid selling scheme".
The cryptocurrencies prices are highly volatile compared with the traditional currency pairs and assets in the foreign exchange market due to fluctuations in the interest of the public. This factor is associated with the user and we must add the absence of current regulation and its constant pressure from governments. These factors make the volatility of the digital currencies constant, modifying the Cryptocurrencies Market Prices and affecting values of such cryptocurrencies as Bitcoin, Ethereum, Ripple, Cardano, Stellar Lumens, VeChain, Litecoin or Chainlink, among others.