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The majority of the crypto currency market saw prices crash once more on the morning of 22 June following China’s clampdown on digital currencies.

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Subscriber growth is harder to track than the other metrics. Only the current subscriber count is displayed for a particular subreddit, and historical data cannot be rebuilt retrospectively as subscribers do not have a visible historical imprint. A third-party website, RedditMetrics (http://redditmetrics.com/), has been retrieving and storing real-time subscriber counts; however their data on the particular subreddits of interest only reaches back to 2012 so the subscriber growth analysis can only start at this point. Fig 2 shows the three social media metric time series for each cryptocurrency; note that subscriber growth is the only metric that can have negative associated values, caused by more users unsubscribing than subscribing on a particular day.