Online factors exhibit stronger relationships in the long term, and such relationships were found to be consistently positive. The long term positive relationships suggest long term price trends are linked with online activity. This is an intuitive result, given that successful cryptocurrencies are likely to have active communities; as the community grows, so does belief in the cryptocurrency, and vice versa.
From the rise of meme stocks to the increasing mainstream adoption of crypto, Wall Street has embraced once-fringe areas of investing and finance.

Subscriber growth is harder to track than the other metrics. Only the current subscriber count is displayed for a particular subreddit, and historical data cannot be rebuilt retrospectively as subscribers do not have a visible historical imprint. A third-party website, RedditMetrics (http://redditmetrics.com/), has been retrieving and storing real-time subscriber counts; however their data on the particular subreddits of interest only reaches back to 2012 so the subscriber growth analysis can only start at this point. Fig 2 shows the three social media metric time series for each cryptocurrency; note that subscriber growth is the only metric that can have negative associated values, caused by more users unsubscribing than subscribing on a particular day.
We’ve talked to investing experts and financial advisors who advise against sinking much of your portfolio into the asset class for this very reason. They work with clients to make sure volatile crypto investments aren’t getting in the way of other financial priorities, like saving an emergency fund and paying off high-interest debt.