Initial Coin Offering. In an ICO, an entity issues virtual coins, often called tokens, to raise capital. A “token sale” is simply distributing a new cryptocurrency to investors, who typically pay for the tokens in bitcoin or another established cryptocurrency.
Although bitcoin may be the most popular cryptocurrency, many crypto traders want to build a diversified portfolio comprised of projects across many facets of the crypto space. In fact, diversification is so important that our team has been building an index trader, which will allow our customers to easily trade a basket of cryptos that align with their specific goals. This will be released shortly.

When formed by real members instead of bots—we’ll get to that in a second—these communities are unofficial and unpaid public relations departments continually working in favour of the reputation of the projects they support.
Developed in 2012 by Toronto-based programmer Vitalik Buterin, and backed by an initial $18 million crowdfund, Ether (ETH) is a cryptocurrency that underpins a blockchain network called Ethereum. While Bitcoin was designed to be a digital currency, Ethereum is a more general implementation of blockchain technology.