At the end of 2017 and beginning of 2018, more people–especially those in the mainstream finance world–were paying attention to bitcoin and cryptocurrency trading. And in early January 2018, the Japanese exchange Coincheck disclosed a hack worth a whopping $534 million. This happened right around the time that bitcoin slipped from its peak value, and it certainly seemed to accelerate its drop.
Gordon, M. J. (1959), “Dividends, earnings, and stock prices”, The Review of Economics and Statistics, 99–105.

No matter if crypto is going up or down, the best thing you can do is to not look at it. Set it and forget it like you would any traditional long-term investment account. “If you let your emotions get too much into it then you could sell at the wrong time, or you might make the wrong decision,” says Yang. “You stress out about it, and I don’t think that’s a healthy way to approach it.”
Among the crypto coins likely to upset Safemoon is the Bitrise coin, which is the fastest growing crypto as of writing. The coin was launched at the end of July. Shiba Inu is another coin that has been doing very well since it was launched in August. However, experts have put Safemoon against Bitrise, which is now being taunted as the next 'Safemoon.'