Crypto-marketing. A scheme in which promoters of securities tied to cryptocurrencies recruit investors to pitch the investments, often to friends and family and through social media and blogs. In return, these investors are promised a generous return plus the promise of commissions on their sales.
Tokens, on the other hand, are not representative of any physical thing. They can be used to purchase from the dApps and can be used to get discounted fees and voting fees making them increasingly popular. This is similar to the decoupling of fiat currencies from the gold standard.

ATLANTA, November 11, 2021--TruRating, the global customer analytics and insights technology company known for its work with retailers like JD Sports, Canada Post, and five Below, has announced the hire of their new Global Head of Marketing & Innovation, Amy Daugherty.
While much of the trust and reputation of both Binance and Binance.US depends on the support and functionality of the two platforms, customer support is not the only factor that may affect their reputation. One such factor is the number of outages that the platforms have had, something far more common in the rest of the world than in the U.S. and a particular issue in mainland Europe. On this basis, Binance.US (despite being the newer platform) has experienced far fewer problems recently, boosting its reputation in territories that can access it.