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But whatever new products are produced, they will now have a harder time struggling with acceptance. Whether we like it or not, message and image are important.

The two ways of adding funds achieve the same result. Which you choose depends on your preference between centralized exchanges and decentralized finance (Defi). Many people prefer increased control over the transaction that is possible with Defi. You may prefer the customer service of a centralized exchange.
More importantly, we find that the ACP and ANET factors can price cryptocurrency returns. In particular, all of our five cryptocurrencies have positive and significant exposures to the fundamental factors. The explanatory power of ACP and ANET is over and above any effects related to the Bitcoin and momentum factors. This finding is non-trivial given that the five cryptocurrencies in our sample have consistently accounted for between 80% to 95% of the total cryptocurrency market capitalisation. Furthermore, we extend our factor analysis to an out-of-sample set of 33 cryptocurrencies obtained from the Bittrex exchange. We find that the aggregate computing power and network factors also price cryptocurrencies in this large out-of-sample data set.